Experience the Brilliance of Aurelia Diamonds

Why should something so beautiful feel so unreachable?


That question first struck me in 2020. I’m Siddhartha Shah, a second-generation diamantaire.

After years in the traditional diamond trade, I saw a shift happening. People wanted transparency, sustainability, and fair pricing. But most of all, they wanted diamonds to feel personal, not performative.

That’s when I discovered lab-grown diamonds. Chemically identical to mined ones, but far more ethical, sustainable, and accessible. That discovery became the seed of Aurelia Diamonds.

Our Legacy

Crafting Stories, One Diamond at a Time


Aurelia began with a vision—to make the beauty of diamonds more honest, more inclusive, and more in tune with the world we live in today. In the year 20xx, Aurelia Diamonds wasn’t about just starting a brand, it was about rewriting the rules of luxury.

What started as a small idea has now become a growing community of people who care about what they wear and how it’s made. And every piece we create carries a bit of that journey.

From Me to You
“At Aurelia, we’re not just selling jewelry. We’re creating space for people to own their sparkle—with honesty, intention, and heart.”
— Siddhartha Shah, Founder

Why Aurelia?

Redefining Luxury with Integrity

When you choose Aurelia, you choose:

  • 100% Certified Jewellery
  • Lifetime Exchange and Buyback
  • Hallmarked Gold
  • 30-day money-back
  • Easy 7-day return

We’re here to make fine jewelry feel more accessible, more transparent, and a lot more you.

Our Philosophy

Guided by Ethics, Driven by Excellence

At Aurelia, we believe diamonds should do more than shine—they should stand for something.

That’s why every piece we create is built on three core values:

Sustainability — Because true luxury leaves no harm behind.
Transparency — Because you deserve to know the story behind your stone.
Excellence — Because beauty isn’t just seen—it’s felt in the details.

We're not just selling jewelry. We’re offering a new way to wear your values—with confidence, clarity, and style.

Our Creations

Our designs are made to celebrate you—your moments, your stories, your style. Whether it’s a gift to yourself or for someone special, each piece is crafted using certified lab-grown diamonds and hallmarked gold, combining artistry with innovation.

Our Promise

Dedicated to Your Joy and Satisfaction

This isn’t just about a product—it’s about your experience. From thoughtful packaging to prompt support, we’re with you every step of the way. Have questions? Need help choosing? We’ll always be just a message away.

We’re building more than a brand—we’re building trust, one sparkle at a time.

Looking Ahead

Pioneering a Future of Ethical Elegance


As we grow, we’re expanding collections, exploring bolder designs, and deepening our sustainability efforts and opening our own store soon. We want to become the name you think of when you think of modern, meaningful, and mindful luxury.

Our goal? To lead the next generation of fine jewelry—where beauty is felt in both the look and the legacy.

Join the Aurelia Experience

Be a Part of Our Journey Towards Ethical Luxury


If our story speaks to you, explore our collections. Follow us. Let’s celebrate beauty—responsibly, joyfully, and together.

What Our Customer Say

Maya

Simply stunning diamond ring…the certification from SGL gives me confidence in its quality

Abhishek

Perfect engagement ring for my fiancee, love how it sparkles just like mined diamonds.

Priya

This pendant looks even better in reality…can’t believe I got this beautiful jewellery at such affordable price.

Sneha

Couldn’t tell the difference between these earrings and the natural diamond ones I have, same sparkle and finish..loved them

Vikram

Got these stunning diamond earrings for my sister for Rakhi…she couldn't stop praising them.

Mohit

Got this diamond bracelet for mumma from my 1st salary…she was so impressed with the quality, 10/10.

Harshita

Added this beautiful diamond earrings to my wedding trousseau, such unique design fantastic quality.

Prerna

Glad I chose this lab grown diamond ring for my engagement instead of natural one…saved alot and looks gorgeous like natural diamond

Vibhuti

Looks like one from a luxury diamond jewellery brand - my most favourite diamond necklace!

Komal

Didn’t know such good alternative at reasonable price was there in the market..highly recommend this diamond pendant set.

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